A “Water Footprint” or hidden water is the total volume of freshwater used by an individual, community or business. But only around 10% of water consumption is from domestic use. The biggest water footprints are hidden in the products we consumer everyday. For example, it takes 16,000 litres of water to make just 1kg beef and 1,000 litres of water to make just 1 litre of milk. And while all this water is being used to produce the things we consumer every day, there are about 1.1billion people worldwide who don’t have access to clean drinking water.
- The global population has dramatically increased. There are now nearly 7 billion people on the planet
- Global consumption of water-intensive products like meat is rising and there is increasing competition for water from industry, urbanisation and biofuel crops. Industry already represents more than 22% of the worldwide water consumption
- Following current trends, humanity will need 40% more fresh water over the next twenty years
- Water stress – water resources that are no longer sufficient for the global population’s needs
- At the same time the total amount of available freshwater supply is decreasing because of climate change, which has caused receding glaciers, reduced stream and river flow, and shrinking lakes. Many aquifers have been over-pumped and are not recharging quickly. Much of the remaining freshwater supply has also become polluted, salted, unsuitable or otherwise unavailable for drinking, industry and agriculture
- Create a bigger public mobilisation around water issues around the world and across all levels of society
- Find domestic and industrial solutions that help tackle water stress